Brand Strategy
Logo Design
Web Design
Apparel
Vehicles
Signage
Tradeshow
N. Glantz & Son is a sign supplies distributor founded in 1906 by Nathan Glantz. It is now in the 4th generation of family ownership and was long overdue for a brand rejuvenation. The look was dated, the messaging inconsistent, and the brand promise absent.
After compiling the needed data on the industry, the company, the competition, and the customers, a foundation was created, a brand promise written, internal improvements put in motion, copy direction and messaging established, and the design elements created. The new brand launched in 2019 with much internal gratification.